Northwestern Health Sciences University in the News

Media reports are complied on a quartely basis by the Office of Communications to provide an overview of Northwestern Health Sciences University in the news. The report includes information about stories that appeared or aired about Northwestern, its people, and programs. Below is a compilation from Jan. 1, 2007 to March 31, 2007.

Media – Non-Profession-Specific, Non-Natural News Service

Minnesota Monthly, circulation 69,065, January 2007
Value of coverage: $3,400
“Northwestern Health Event”
Two photos from and a description of the 2006 Ranger Boats Ultimate Bass Challenge.

Asian American Press, circulation 15,000, January 31, 2007
Value of coverage: $1,152
“Medical students learn traditional Chinese medicine”
Coverage of the University of Minnesota medical students who visited campus Jan. 10, 2007 to learn more about acupuncture and Oriental medicine.

Minnesota Monthly, circulation 69,065, February 2007
Value of coverage: $3,400
“Northwestern Stars Gala”
Photo and description of the 2006 Stars Among Us Gala.

Bloomington Magazine, circulation 12,000, February 2007
“Ward Off Winter Meltdowns”
Value of coverage: $2,874
An informational story about how to avoid back pain while shoveling, featuring an interview with Michael Wiles, DC, dean of Northwestern College of Chiropractic.

Asian American Press, circulation 15,000, February 28, 2007
“Chinese New Year Celebration”
Value of coverage: $448
Coverage, with two photos, of the Chinese New Year celebration held on Feb. 18.

SUB-TOTAL VALUE: $11,274

Media - Profession-Specific

Dynamic Chiropractic, circulation 60,000, January 1, 2007
Value of coverage: $2,220
“Northwestern Web Site Wins Award”
Story about the award received by the HealthyU Web site.

ChiroWeb.com, circulation unknown, January 1, 2007
Value of coverage: unknown
“Northwestern Web Site Wins Award”
Story about the award received by the HealthyU Web site.

Chiropractic Economics, circulation 30,000, January 2, 2007
Value of coverage: $1,680
“170 Medical Students Visit Northwestern”
Coverage of the University of Minnesota medical students who visited campus Jan. 10, 2007 to learn more about acupuncture and Oriental medicine.

Dynamic Chiropractic, circulation 60,000, January 29, 2007
Value of coverage: $2,220
“Northwestern Health Sciences University Launches Wellness Program Incentive”
Story about Northwestern’s HealthyU Wellness Rewards program.

Canadian Chiropractor, circulation unknown, February 1, 2007
Value of coverage: $3,200
“Commitment to Community Involvement Continues to Grow”
A feature story about Northwestern’s community relations efforts.

Canadian Chiropractor, circulation unknown, February 1, 2007
Value of coverage: $1,970
“Northwestern to Inaugurate Its Fifth President”
Story about inauguration of Mark Zeigler, DC, president.

Chiropractic Economics Online, circulation unknown, February 1, 2007
Value of coverage: $500
“Northwestern Celebrates Inauguration”
Story about inauguration of Mark Zeigler, DC, president.

Chiropractic Economics Online, circulation unknown, February 1, 2007
Value of coverage: $500
“Northwestern Awards 31 Scholarships”
Story about the scholarships awarded at Homecoming.

Chiropractic Economics, circulation 30,000, February 6, 2007
Value of coverage: $2,520
“Northwestern Receives Substantial Donations”
Coverage of the donations from Dr. Stussy and Dr. Holtz.

Chiropractic Economics, circulation 30,000, February 6, 2007
Value of coverage: $1,680
“Northwestern Launches Rewards Program”
Story about Northwestern’s HealthyU Wellness Rewards program.

Chiropractic Economics, circulation 30,000, February 6, 2007
Value of coverage: $2,520
“112 Students Enter Northwestern”
Story about incoming winter class.

ChiroWeb.com, circulation unknown, February 12, 2007
Value of coverage: unknown
“Northwestern Alum Donates $1 Million to Capital Campaign”
Coverage of Dr. Stussy’s donation to Northwestern.

Dynamic Chiropractic, circulation 60,000, February 12, 2007
Value of coverage: $2,220
“Northwestern Alum Donates $1 Million to Capital Campaign”
Coverage of Dr. Stussy’s donation to Northwestern.

Chiropractic Economics Online, circulation unknown, February 14, 2007
Value of coverage: $500
“Northwestern Offers Online Brochure for Alumni”
Story about the online alumni brochure now available.

Chiropractic Economics, circulation 30,000, February 23, 2007
Value of coverage: $840
“Zeigler Inaugurated”
Story about inauguration of Mark Zeigler, DC, president.

Chiropractic Economics Online, circulation unknown, March 1, 2007
Value of coverage: $500
“Four Northwestern Faculty Promoted”
Story about the promotions of Link Larson, Jim Hulbert, Jim Amundson, and Stacy Peterson.

Dynamic Chiropractic, circulation 60,000, March 12, 2007
Value of coverage: $2,220
“Dr. Zeigler Inaugurated as Fifth Northwestern President”
Story about inauguration of Mark Zeigler, DC, president.

Chiropractic Economics, circulation 30,000, March 13, 2007
Value of coverage: $1,680
“Northwestern Offers Online Alumni Brochure”
Story about the online alumni brochure now available.

SUB-TOTAL VALUE: $26,950

Media - Calendar Listings

Eden Prairie News, circulation 12,000, January 11, 2007
Value of coverage: $200
“Free Fitness Seminar”

Bloomington Sun-Current, circulation 29,000, January 11, 2007
Value of coverage: $200
“Learn About Fitness”

Bloomington Sun-Current, circulation 29,000, February 8, 2007
Value of coverage: $200
“Chinese Dance Slated”

Edina Sun-Current, circulation 16,630, February 8, 2007
Value of coverage: $200
“Dive-In Movie Slated”

Asian American Press, circulation 15,000, February 9, 2007
Value of coverage: $416
“Chinese New Year”

Sun Newspapers Online, circulation unknown, February 9, 2007
Value of coverage: unknown
“Chinese Dance Slated”

Sun Newspapers Online, circulation unknown, February 9, 2007
Value of coverage: unknown
“Dive-In Movie Slated”

Eden Prairie News, circulation 12,000, February 11, 2007
Value of coverage: $200
“Chinese New Year”

St. Paul Pioneer Press, circulation 189,994, February 13, 2007
Value of coverage: $200
“Couples Massage”

Asian Pages, circulation 75,000, February 15, 2007
Value of coverage: $512
“Chinese New Year”

St. Paul Pioneer Press, circulation 189,994, February 16, 2007
Value of coverage: $200
“Chinese New Year”

Asian American Press Online, circulation unknown, March 6, 2007
Value of coverage: unknown
“Learn To Reduce Discomfort During The Pregnancy”

SUB-TOTAL VALUE: $2,328

Media - Natural News Service

There were 249 placements.

SUB-TOTAL VALUE: $59,196

TOTAL VALUE OF ALL COVERAGE: $99,748

The value of placements is determined by multiplying the length of the article by the per-inch advertising rate for the publication. That number is then multipled by the industry standard of two; editorial is valued at twice the rate of advertising copy because of the implied endorsement from the publication that ran the article.