Northwestern Health Sciences University in the News

Media reports are complied on a quartely basis by the Office of Communications to provide an overview of Northwestern Health Sciences University in the news. The report includes information about stories that appeared or aired about Northwestern, its people, and programs. Below is a compilation from Jan. 1, 2007 to March 31, 2007.

Media Report – Second Quarter 2007

Media – Non-Profession-Specific, Non-Natural News Service

Minnesota Health Care News, circulation 14,000, April 2007
Value of coverage: $19,160
“Sciatica: Research Investigates Non-Surgical Treatment Options”
Article written by Roni Evans following the submission of a press release on the sciatica study.

Gearwest.com, circulation unknown, April 2007
Value of coverage: unknown
“Back In Shape Run Offers Largest 5K Prize Purse in Minnesota”
Coverage of Back in Shape Run purse.

Silent Sports, circulation unknown, April 2007
Value of coverage: unknown
“Back In Shape Run Offers Largest 5K Prize Purse in Minnesota”
Coverage of Back in Shape Run purse.

Asian American Press Online, circulation unknown, May 24, 2007
Value of coverage: unknown
“Summer Science Academy for Low-Income and Minority Students”
Coverage of 2007 Summer Science Academy.

Asian American Press, circulation unknown, May 24, 2007
Value of coverage: $2,100
“Summer Science Academy for Low-Income and Minority Students”
Coverage of 2007 Summer Science Academy.

Richfield Sun Current, circulation 9,850, June 7, 2007
Value of coverage: $800
“VEAP 5K Run, Walk (Back In Shape Run)”
Pre-run story.

Bloomington Sun Current, circulation 28,119, June 7, 2007
Value of coverage: $1,295
“VEAP 5K Run, Walk (Back In Shape Run)”
Pre-run story.

Asian American Press Online, circulation unknown, June 8, 2007
Value of coverage: unknown
“Back in Shape Run”
Pre-run story.

Star Tribune, circulation 405,595, June 27, 2007
Value of coverage: $13,800
“Integrative Medicine Is Becoming The Norm”
Story about the integration of medicine at Woodwinds Hospital, mentioning our clinic.

SUB-TOTAL VALUE: >$37,155

Profession-Specific

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern receives $500K Donation”
Coverage of the $500,000 Integrity Management donation.

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern Students Attend NCLC Convention”
Coverage of Northwestern students’ visit to NCLC.

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern Honors Student Leaders”
Story about the recipients of the Student Leadership Awards.

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern Graduates 66 Natural Healthcare Providers”
Coverage of spring gradations.

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern Launches Podcast Series”
Story about Northwestern’s new podcasts.

The Chiropractic Choice, circulation unknown, April 1, 2007
Value of coverage: unknown
“Integrity Management Donates $500,000 to College's Capital Campaign”
Coverage of the $500,000 Integrity Management donation.

The Chiropractic Choice, circulation unknown, April 1, 2007
Value of coverage: unknown
“Federal Stafford Loan Default Rate is Zero at Northwestern”
Story about Northwestern’s default rate.

Chiropractic Economics Online, circulation unknown, April 1, 2007
Value of coverage: unknown
“Northwestern Health Sciences Begins Acupuncture Fellowship Program”
Story about Woodwinds acupuncture fellowship.

Chiropractic Economics, circulation 30,000, April 1, 2007
Value of coverage: $3,360
“Northwestern Receives $500,000 Grant from Integrity Management”
Coverage of the $500,000 Integrity Management donation.

Chiropractic Economics, circulation 30,000, April 1, 2007
Value of coverage: $2,540
“Northwestern Health Sciences Begins Acupuncture Fellowship Program”
Story about Woodwinds acupuncture fellowship.

ChiropracticProducts.com, circulation unknown, April 24, 2007
Value of coverage: unknown
“Northwestern Students Visit the Hill for the 2007 NCLC Convention”
Coverage of Northwestern students’ visit to NCLC.

ChiropracticProducts.com, circulation unknown, April 25, 2007
Value of coverage: unknown
Northwestern Health Sciences University Launches Podcast Series”
Story about Northwestern’s new podcasts.

Chiropractic Economics, circulation 30,000, May 1, 2007
Value of coverage: $1,680
  “Northwestern To Offer CE Classes For Massage Therapists”
Story about new continuing education opportunities for massage therapists.

Chiropractic Economics Online, circulation unknown, May 1, 2007
Value of coverage: unknown
“Northwestern Unveils Vertebrate Mascot”
Story about Vinnie the Vertebrate.

Dynamic Chiropractic, circulation 60,000, May 7, 2007
Value of coverage: $2,100
“Imagine our Future” Campaign Gets Another Boost
Coverage of the $500,000 Integrity Management donation.

Chiropractic Products, circulation 35,000, May 22, 2007
Value of coverage: unknown“Northwestern Sees Near-Record Enrollment Despite No Incoming Summer Class”Story about summer enrollment record.

Chiropractic Products, circulation 35,000, May 30, 2007
Value of coverage: unknown
“Northwestern To Offer Continuing Education Classes For Massage”
Story about new continuing education opportunities for massage therapists.

Acupuncture Today, circulation 18,000, June 1, 2007
Value of coverage: $1,465
“Northwestern Launches Fellowship Program”
A story about the acupuncture fellowship at Woodwinds.

The Chiropractic Choice, circulation unknown, June 1, 2007
Value of coverage: unknown
“Federally Funded Study Seeks Volunteers With Back-Related Leg Pain”
Story about WHCCS study.

The Chiropractic Choice, circulation unknown, June 1, 2007
Value of coverage: unknown
“More Than 1,000 Visit Campus For Egg Festival And Hunt”
Story about Spring Egg Hunt and Festival.

Chiropractic Products, circulation 35,000, June 4, 2007
Value of coverage: unknown
“Palmer To Lauch Federal Study On Sciatica”
Coverage of study conducted jointly with Palmer.

Chiropractic Economics Online, circulation unknown, June 28, 2007
Value of coverage: unknown
'Back in Shape Run' Winner Sets Course Record
Coverage of Back in Shape Run

SUB-TOTAL VALUE: >$11,145

Calendar Listings

Minnesota Christian Chronicle, circulation unknown, April 2007
Value of coverage: $100
“Spring Egg Festival”

MN Sun.com, circulation unknown, April 5, 2007
Value of coverage: unknown
“Spring Egg Festival”   

Eden Prairie News, circulation 12,000, April 5, 2007
Value of coverage: $45
“Spring Egg Festival”

KMSP Television FOX 9, viewership unknown
Value of coverage: $600
“Spring Egg Hunt Today”

China Insight, circulation 10,000, April 25, 2007
Value of coverage: $520
“Learn About Feng Shui At A Free Seminar”

St. Paul Pioneer Press, circulation 190,093, May 8, 2007
Value of coverage: $65
“Feng Shui”

Eden Prairie News, circulation 12,000, May 31, 2007
Value of coverage: $75
“Wellness Wave Series”

St. Paul Pioneer Press, circulation 190,093, June 6, 2007
Value of coverage: $130
“Health Calendar-Stress Class”

City Pages, circulation 120,000, June 11, 2007
Value of coverage: $106
“Back In Shape Run and Walk”

Good Age, circulation 72,500, June 11, 2007
Value of coverage: $984
“Wellness Wave Series: Stress and Its Conquest”

St. Paul Pioneer Press, circulation 190,093, June 18, 2007
Value of coverage: $130
“Back In Shape Run”

St. Paul Pioneer Press, circulation 190,093, June 19, 2007
Value of coverage: $130
“Back In Shape Run”

City Pages, circulation 120,000, June 22, 2007
Value of coverage: $106
“Back In Shape Run and Walk”

Minnesota Parent (Online Journal), circulation unknown, June 22, 2007
Value of coverage: unknown
“Northwestern Health Sciences University Annual Back In Shape Run/Walk”

Minneapolis Event Calendar, circulation unknown, June 22, 2007
Value of coverage: unknown
“Back In Shape Run and Walk”

SUB-TOTAL VALUE: >$2,991

Natural News Service

There were 147 placements.

SUB-TOTAL VALUE: $25,983

TOTAL VALUE OF ALL COVERAGE: $77,274

The value of placements is determined by multiplying the length of the article by the per-inch advertising rate for the publication. That number is then multipled by the industry standard of two; editorial is valued at twice the rate of advertising copy because of the implied endorsement from the publication that ran the article.

Media Report – First Quarter 2007