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Business and Professional Foundations 8- #23576


 

 

Terry A. Erickson, D.C.

2.0
30.0
30.0
0

This course will focus on aspects of marketing, the business mentality, clinic cash flow, and investing.

Please select from the list on the right.

The Institution-wide learning goals define the common ground that unites the programs within the university. They are purposefully broad so that the various colleges and schools can continue to develop their unique identities through varying ways in which the goals are met.

  1. Effective Communication
    Graduates will demonstrate effective verbal, non-verbal, and written communication skills in a wide variety of contexts, including collaborative activities.
  2. Self Directed and Lifelong Learning
    Graduates will be aware of the limits of one’s personal knowledge and experience and have an intellectual interest in scholarly and creative endeavors. Graduates will actively set appropriate learning goals, pursue them, and apply the knowledge gained.
  3. Ethical Reasoning
    Graduates will demonstrate a willingness to recognize the values of others while maintaining one’s own integrity, and act ethically and professionally in all endeavors.
  4. Individuals, Communities and Cultures
    Graduates will demonstrate awareness and sensitivity to the cultural and health practices of individuals and communities. Graduates will be able to identify appropriate health related resources.
  5. Service to the Community
    Graduates will understand and value the benefits of service to the community.
  6. Influence of Mind, Body and Spirit on Health
    Graduates will recognize the inter-relationship of the mind, body and spirit and the influence of extrinsic factors on an individual’s health.
  7. Critical Thought and Knowledge Acquisition
    Graduates will acquire, appraise and apply scientific information. Graduates will contextually organize and synthesize relevant information to address an issue or problem.
  8. Competence in one's Discipline
    Graduates will demonstrate competence of appropriate depth and scope for one's discipline.

Course Objectives

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Materials
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A. Required Text(s):
  • NONE

B. Recommended Text(s):
  • NONE

C. Required Materials for Lab:
  • N/A
Assignments
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  1. Participate in small group and class discussions.
  2. Other assignments/workshops as announced.
Attendance
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Attendance is expected at all lectures.

Grading Criteria
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Assessment based upon:
  1. Marketing Project (50 pts)
  2. Midterm (100 pts)
  3. Final (100 pts)
  4. Satisfactory completion of all assignments and papers as announced.
  • Work turned in late will be subject to a 10% per day reduction in grade.
    • Example: A perfect paper turned in 2 days late would receive a grade of 80%
  • Make-Up exams are at the discretion of the instructor which may or may not be granted.
    • Refer to sections 5.6 and 5.5 of the Student Handbook

Guaranteed grades are as follows:

A = 92% and above
B = 83% and above
C = 74% and above
D = 65% and above
F = below 65%
Course Competencies
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-

COGNITIVE DOMAIN


N/A

Conditions:

N/A

PSYCHOMOTOR DOMAIN


N/A

AFFECTIVE DOMAIN


N/A
Weekly Calendar of Learning Objectives
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Week Dates Topics/Learning objectives
Week 1 May 3 Introduction and General Topics
Week 2 May 10

Capacity and Cluster Booking

Week 3 May 17

Spinal Screenings
Pre-Opening Survey

Week 4 May 24

Marketing
John Healy, B.S.

Week 5 May 31 •Vendors & 60 Second Me
•Phones and Data management
Tom Shepley
Week 6 June 7

Marketing
Todd Crabtree, D.C., J.D., MBA

Week 7 June 14 Financial Statements
Mark Pohl, B.S.
Week 8 June 21 Midterm - through last lecture
Week 9 June 28 •DUE: Marketing Project
•Marketing (continued)
Todd Crabtree, D.C., J.D., MBA
Week 10 July 5 Investing
Rich Filippone, CFA
Week 11 July 12 NO CLASS - Appreciation Day
Week 12 July 19 Investing (continued)
Rich Filippone, CFA
Week 13 July 26 Marketing Your Practice
Paul Zilka, D.C.
Week 14 July 30 - Aug 9 Final Examination as per Finals Schedule
Week 15 July 30 - Aug 9 Final Examination as per Finals Schedule
Please Note
This schedule of lecture and lab topics and quizzes and exams may be changed during the course of the trimester as circumstances require. Whenever possible, such changes will be announced in class before the date and time in question. You are responsible for anything that transpires during lectures and labs, even when you are unable to attend. In the event that you miss a class session, make sure you check with a classmate about any announcements or schedule changes which may have been made. Makeup exams are allowed only according to the policies described in the current student handbook, which is available in the Student Affairs office.
Maintained by Northwestern College of Chiropractic
Last updated: 16 May, 2007
 

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