How to Find Integrative Health and Health Coaching Jobs
In this article, we talk to an expert about how to search for integrative health and health coaching jobs. We also share job titles for you to add to your search to make your job hunt more successful!
If you’re considering a degree in integrative care or health coaching, you probably want to know what jobs will be available when you graduate. Just searching for “health coaching jobs” doesn’t capture the opportunities available.
Employers, healthcare systems, and communities are just now catching up to the demand and need for professionals who can help people take a proactive role in their wellbeing. The field of integrative health is rapidly expanding and health coaching job opportunities are on the rise.
How to Stand Out During Your Job Search
Becoming board certified is the best way to stand out during your health coaching job search. Degree and certificate programs like those we offer at NWHSU provide you with the practice sessions needed to be eligible for board certification by the National Board of Health and Wellness Coaching (NBHWC). A national certification will give you an edge during the job application process. NBHWC even has their own job board for certified professionals.
You’ll also want to consider your niche. Think about what skills set you apart, then ask what client population you’d like to serve. This could be pregnant people, children, or cancer patients. When you serve a specific subset of people with a particular problem that you know how to solve, your networks are more likely to remember what you do and send referrals your way.
Are you a nurse, chiropractor, or life coach? You might be able to find a position that utilizes your background and your new coaching skills to support patients.
How to Search For a Health Coaching Job
It’s important to note that not every job in this field will have “health coach” or “integrative health” in the title. According to board certified health coach and professor Megan Hadley, health coaching and integrative care roles often use a variety of titles and span multiple industries. Your search can stretch from public health to corporate wellness programs, and schools to insurance companies.
“You can begin your job search with more ‘mainstream’ coaching roles, such as working as an advisor, mentor, or sports team associate for undergraduate or high school students,” says Hadley. These jobs are often found under the titles: wellness coach, care coordinator (especially in clinical settings), health educator, or behavior change specialist (common in digital health and insurance settings).
“But also, don’t be afraid to search different job codes on government or public education websites. You can find roles in completely different sectors that align with your skills,” Hadley continues. “I have colleagues who have worked as care coordinators and preventative care representatives in community-based and government settings under the umbrella of public health. Even human resources roles can align with health coaching and integrative care goals.”
Many jobs don’t immediately pop out as “health coach” careers, but often involve health behavior change, client support, or lifestyle intervention. Some of these job titles might include: member engagement specialist, wellbeing consultant, population health specialist, community outreach worker, wellness program coordinator, or digital health guide.
It’s always important to read the job description, not just the titles. The job of your dreams could be hiding in plain sight.
Health Coaching Job Opportunities to Get You Started
Integrative Health Practitioner
These professionals take a whole-person approach to wellness, often collaborating with physicians and mental health providers to address lifestyle, emotional, and environmental factors affecting health.
“We have been seeing more international applicants to our programs at NWHSU,” says Hadley, “which for me indicates the growth of this field. The trend toward health and wellbeing is permeating across the globe and our standards as Nationally Board Certified Health and Wellness Coaches are becoming the gold standard.”
Corporate Wellness Coordinator
Many businesses now invest in wellness programs to improve employee health and productivity. As a wellness coordinator, you might design and lead initiatives such as on-site fitness challenges, stress-reduction programs, or nutrition education.
Patient Navigator or Care Coordinator
Hospitals and health systems employ patient navigators to help patients manage complex healthcare journeys. Graduates with integrative health training are well-equipped to bridge the gap between medical treatment and lifestyle support.
Functional Medicine Health Coach
Functional medicine clinics are growing nationwide, and many hire health coaches to work alongside practitioners in creating personalized care plans rooted in nutrition, lifestyle, and preventative strategies.
Chronic Disease Educator
With chronic illnesses on the rise globally, public health organizations and community health centers increasingly need professionals to educate and empower patients in managing conditions like diabetes, heart disease, and obesity.
“There is always a need for more providers, in a variety of settings, with varying backgrounds,” reminds Hadley. “We know that culturally congruent care adds to the healing element of a patient-provider relationship, so based on demographics, we need a more diverse set of professionals dedicating themselves to the field so no population is left out.”
Community Health Worker
These roles are often found in the public health sector and focus on connecting individuals and families to resources, education, and support, especially in underserved communities. Your integrative training can make you a strong advocate for accessible, whole-person care.
Wellness Program Manager for Insurance Companies
Health insurers are investing in prevention as a way to improve outcomes and reduce costs. Many now employ wellness managers and health coaches to design, implement, and evaluate member wellness programs. Professionals who work in the medical system, like nurses, might find this an easy transition.
Entrepreneur or Private Practice Coach
Many graduates choose to open their own coaching practice, teach group programs, or offer specialized services (e.g., women’s health, stress reduction, workplace wellness). Choose a degree program like this one at NWHSU which offers strong alumni support and teaches business strategies.
Digital Health Coach
The rise of telehealth and wellness apps has created an entirely new field of virtual coaching. These roles often involve working with clients remotely, leveraging technology to support lifestyle changes and accountability.
The Future of Health Coaching Jobs
The U.S. Bureau of Labor Statistics projects steady growth in health education specialists and community health worker roles (7% and 13% respectively by 2033—much faster than average). As healthcare shifts toward prevention and lifestyle-based care, integrative health professionals are uniquely positioned to lead the way.
The integrative health field is expanding rapidly, and employers across industries are seeking professionals who can bridge the gap between traditional medicine and lifestyle-based care.
You might even create or grow into a health coach career in the sector you are already working in. According to Hadley, some people are already working for organizations that have an unrealized need. As their integrative care training advances, they might naturally begin to fill that gap. Their work, as well as the organization, could organically evolve to fit the growing consumer demand for these approaches.
Ready to explore your future as a health coach? Learn more about our program, and get in touch today!