Foundation for Chiropractic Progress to Air Historic Commercial During 2021 Olympics
Northwestern Health Sciences University (NWHSU) and Foundation for Chiropractic Progress (F4CP) are proud to launch the Beyond the Pain campaign, including a historic, thirty-second chiropractic commercial, which will run five times on NBC Networks during the Summer Olympic Games and reach over 204 million individuals.
This commercial serves to educate consumers about the benefits of chiropractic care as well as promote a healthcare career as a doctor of chiropractic (DC).
NWHSU—along with other chiropractic colleges that elected to participate—collaborated with F4CP on this important campaign. The commercial on NBC will feature all participating schools, and we have also created NWHSU-specific assets like the video above to promote this exciting initiative throughout the year.
The commercial features Erica Witter-Davis, DC, a former professional sprinter who now runs her own practice in California. Before the 2000 Olympic Games in Sydney, Australia, Dr. Witter-Davis found herself with a leg injury, unsure if she could compete. The team doctor of chiropractic was able to treat and manage her injury, and she was able to compete.
This experience motivated Dr. Witter-Davis to pursue her own career in chiropractic, merging her knowledge of human biomechanics and chiropractic care to work closely with many elite athletes, weekend warriors, and the general public. It is our hope that her story will also inspire the next generation of sports chiropractors to bring their love for athletics into a rewarding career changing lives.
NWHSU is thrilled to be part of this historic campaign, highlighting the importance of chiropractic to a wide, engaged audience.
*Note that the video above is NWHSU’s customized version of the commercial, with only our logo. The same commercial will run during the Summer Olympics but will include our logo along with other participating universities.